IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

11 February 2010
Social media: Inflation or added value
A hype unlike anything we’ve seen before has been created around ‘social media’ like Facebook, YouTube, Twitter, Digg, Flickr etc.

A lot of companies jump on the bandwagon without any actual strategy or set goals for working with social media. This is mistake number one, because then how do you know that the money you spend on it generates a profit?

What to do?
What do you do if members are openly critical of your company on Facebook? You post a video gimmick on YouTube, but will anyone see it? You begin micro blogging on Twitter, but what do you talk about, and who keeps the conversation going?

And most importantly, what should be the actual goal of each effort you make in social media? Do you want to generate more traffic on your website? Is it entirely a question of branding? Do you need to start a dialogue with your target group as a means to targeting your segmented marketing? Or is it more about engaging your customers in order to keep them?

When investments create added value
No matter what, it takes employee resources to work with social media, because you need to sign up, design it, maintain it, expand it and measure its effect. Without a clear online strategy that supports the company’s business targets, and without ROMI (return-on-marketing-investment) as a tool for measuring the results, those resources will be wasted and your initiatives might even backfire.


Online Marketing

The Scandinavian countries have some of the most online citizens in the world. That’s why online marketing and social media are necessary if you want to approach the Scandinavian consumers.

There’s a fountain of opportunities for optimising your communication or marketing. Additionally, the price of contact is low and it is possible to track traffic and behaviour on the digital platforms to a very great extent. This means you can optimize and adjust you communication as you go along, based on what actually works.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

Travel Consul

We are member of the worldwide
PR network Travel Consul.

Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

Case: Mobotix

We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.