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19 November 2010
Around the world in three days
Together with the top of the pops on the global tourism scene CEO Henrik Koch and Trade and Marketing Specialist Pia Sørensen attended the World Travel Market exhibition in London that featured a lot of meetings with existing and potential international clients from across the tourism industry.

The saying is that you can evaluate the success of a fair on the number of media professionals that show up. And with about 3,000 journalists and photographers from around the world WTM determined their status as one of the most important travel fairs in the world. More than 45,000 visitors strolled in and out the more than 5,000 booths over the three days of the fair.

- It’s always an experience to visit the WTM. All continents are represented, so you can travel through the world in one place, and it is impossible not to be impressed by the many beautiful booths, says Pia Sørensen, Trade and Marketing Specialist in Medieministeriet, who along with CEO Henrik Koch represented Medieministeriet at the fair.

At WTM exhibitors presents destinations from all around the world - from large luxury resorts to trekking in Alaska and safaris on the savannah. The large variation in destinations was reflected in the exhibitors’ booths that were grouped by areas like "Sport Tourism" and "Responsible Tourism".

For Medieministeriet the fair was also an opportunity to meet with the other agencies from the Tourism Trademark network, who were all present at the fair. Agents in the network meet four times a year to share experiences and customers and WTM was an obvious opportunity to catch up .

No sign of Denmark
With 15 years experience in the tourism and hotel industry Pia Sørensen has previously visited WTM. Therefore she was also somewhat puzzled by the lack of Danish representatives. 

- We met many Danes in front of the Scandinavian booth who were unsuccessfully searching for the Danish representatives , who of great amazement to many was not represented this year, says Pia Sørensen, who was very busy throughout the whole travel fair.

- Business-wise, there was a lot of activity on the trade days as usual and as a new employee in Medieministeriet it was a good opportunity for me to meet our existing customers and also to create new relationships and contacts within our focus area of tourism, concludes Pia Sørensen. 
 

About Travel Lifestyle Network

Travel Lifestyle Network - formerly Tourism Trademark - is the world’s first PR network in the tourism and travel industry and is an international organisation of independent marketing and communications agencies focused especially on this industry.

The members of the network work across borders while the individual agencies maintain their independence and local specialization.

As such the network means that clients get both local knowledge and an international presence. Each agency heads the market in its region and is specialized in tourism communication.

The agencies in the network work with everything from branding, public relations and trade connections to crisis management, event management and advertising.

See more here www.travellifestylenetwork.com

 

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