IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

14. March 2012
Building Relations at the CeBIT 2012 Computer Expo
At this year’s CeBIT in Hannover, Germany, one of the world’s largest computer expos, thousands of companies filled the exhibition halls. Related’s IT and Technology team has returned with updated knowledge and inspiration. Not to mention numerous new relations.

CeBIT 2012 is one of the world’s largest digital exhibitions with well in excess of 300,000 visitors. It takes place annually in March in the German city of Hannover. Throughout a five-day period, companies looking for new business ventures and networking opportunities, members of the press, and tech-craving consumers visit the packed exhibition halls.

This year, Related also took part in the fair with the purpose of updating our industry knowledge. We also nurtured existing relations as well as developed entirely new relationships. We experienced great interest from companies looking to penetrate the Nordic markets which saw the advantage of applying Related as their lead agency.

Seven million business conversations
We had numerous business conversations, and we were not alone in enjoying this opportunity. According to figures from the organizers of the trade fair, Deutsche Messe AG, as much as seven million business conversations took place during the expo.

The IT companies ESET, Targus, and SteelSeries, which Related represents, were also present as exhibitors. The keynote theme was “Managing Trust”, which is a central issue when considering entrusting an external service provider with the storage of one’s sensitive data. Translated into more technical terms, IT security in a cloud computing context was one of the main focus areas of this year’s trade fair.
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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