IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

19. March 2013
Networking at one of the world's leading high-tech events
Related has just returned from one of the world's largest tech fairs - CeBIT - in Hannover. We brought home new inspiration and knowledge from the tech domain - as well as business cards from potential clients.

In the beginning of March, an abundance of IT professionals from across the globe travelled to Hannover in order to participate in the tech fair CeBIT, which is well-established as a Mecca for computer geeks. Thousands of tech and computer companies exhibited their new product offerings, and the visitors had a good chance of being inspired for future purchases.

Related was present in Hannover for an update on the industrial development. Although the fair no longer enjoys the iconic status it used to, it remains a source of inspiration and is, furthermore, valuable in terms of networking and setting up business deals.

Networking
Networking being an important mission for Related, the three days in Hannover included several meetings with existing customers and business partners.

The IT forum also represented a good opportunity for getting in touch with new potential customers with a need for strengthening their brand in the Nordic countries. Hence, we went home with a pocketful of business cards – some, hopefully, from new clients and business partners.

Online collaboration
The fair this year had a special focus on cloud technology and new forms of cooperation on the Internet; i.e., the sharing of knowledge, resources and experiences online – a trend that has gained more and more traction. Another theme was IT security.

CeBIT takes place each year in March, and it is visited by approx. 300,000 IT interested people, journalists and IT professionals. 
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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