IT and Technology

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Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

7. March 2012
Related at the travel trade in Herning
The three day exhibition featured events, Facebook competition, press briefs and presentation of new destinations - as well as nursing our travel industry network. The travel exhibition had a record-breaking year surpassing last year’s fair with 66,295 visitors.

The cold winter weather in Denmark stood in clear contrast to the exuberant warmth and joy that was to be found in Herning, where exhibitors from home and abroad spent three days advising the many visitors about their choice of summer holiday, caravan and much more.

Queue to Croatia
The giant and brand new Croatian stand is on its maiden voyage around this spring’s fairs and experienced great interest from the very start as holiday hungry Danes flocked to the booth to get the best tips for traveling and brochures to bring home. Several of the guests at the booth have been to Croatia many times - and they all stressed the fact that once you have been to the country you will be back.

The Croatian National Tourist Board has its own official Facebook page, and during the three exhibition days visitors could participate in a Facebook competition for two trips to Croatia. And the length of the competition queue was a clear sign that the visitors were both interested in taking a closer look at the Facebook page and take part in the competition.

Friday is journalists' day at the travel trade and a large number of travel journalists turned up for Croatian National Tourist Board’s press conference with presentation of the new destination Zadar, which can now be reached with direct Ryanair flights from Billund.

Merengue dancing, rum, and a tourist country in rapid development

In the hall for overseas destinations, Related was present at the stands for Egypt and the Dominican Republic. The warm and exotic environment attracted many interested visitors.

Several travel journalists and tour operators took the opportunity to get an individual press brief with the regional director of the Egyptian Embassy Tourist Board, Nahed El Sobky.

Friday afternoon the Dominican Republic invited everyone in for some local rum and merengue dance. The Dominican Republic had teamed up with Spies to show the visitors the true spirit of the Caribbean.

Related brought home an impressive stack of business cards and a lot of fresh inspiration from home and abroad.

We took some pictures - see them here.
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

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