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December 17, 2013
Related brought media and tech vendors together at TechBriefCPH
Seven tech vendors and 16 journalists met in Copenhagen last week, when Related hosted the IT and gadget event “TechBrief CPH”. In an informal setting, journalists gained insight into the latest products, trends and technologies. Because TechBrief CPH was carried out with huge success, we are already planning for yet another event in 2014.

Due to tight deadlines and busy workdays, journalists are often struggling to find time to participate in press events held by individual vendors. In realization of this, Related recently held a joint press event dubbed TechBrief, where a range of non-competitive vendors enjoyed the opportunity to present the latest products to a crowd of Danish editors from the tech and gadget world. 

The event took place at Hotel Crowne Plaza Copenhagen Towers, with participating vendors being Hauppauge, ADATA, FSP, BenQ, Synology, MOGA and AMD. The repertoire covered a wide range of product categories; from NAS (Network Attached Storage) servers through flash memory devices to flicker-free monitors. 
 
Synergy success for everyone
TechBriefCPH was structured around two event blocks; all hours of the morning were packed with presentations, allowing all brands to introduce themselves and a range of their latest products. In the afternoon, journalists were able to visit the different brand booths for product demonstrations and to chat with brand representatives about trends and technologies. 
 
This setting clearly resulted in excitement among the participating journalists.
 
- TechBriefCPH is a great opportunity to meet several companies face-to-face at once, which is convenient in times of packed calendars and tight schedules. I gained valuable input and TechBrief made me aware of products, which I otherwise might not have noticed, says 
Mikkel William Nielsen, Review and Consumer Editor at Computerworld.dk/ComON.dk.
 
Among attending vendors there was also great satisfaction with the press event.
 
- The combination of bringing together media and vendors really appeals to me. The journalists were open, and it was great to get the chance to talk to them in person, says Alex Rüdinger, Marketing Manager at ADATA Technology. 
 
Press event with potential
- I see huge potential in this type of press event, which provides journalists and vendors with an opportunity to socialize and discuss new trends and tendencies within the consumer electronics domain. I am happy that TechBrief turned out to be a great success. It wet all attendees’ appetite with regards to having a future event, concludes Kenneth Nygaard Knudsen, Account Manager and Head of Tech at Related.
 
To see examples of media coverage of the event, please visit: 
 
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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