IT and Technology

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Travel and Tourism

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October 31, 2014
Related strengthens its Stockholm office with skilled PR profile
The number of tourism clients in Related is growing and therefore we are now hiring a new Senior PR Executive for our Stockholm office. Helene Hofverberg comes from a position as Nordic PR Manager for VisitBritain and will contribute to strengthen Related’s position at and knowledge about the Swedish and Nordic market. Helene has vast experience from working with destination marketing, and is looking forward to be part of a creative agency where she can contribute with valuable insights to an industry where PR is the key to success.

With a growing number of clients within the tourism industry, Related is expanding in Sweden. From November 1, Helene Hofverberg will take up the job as Senior PR Executive at the office in Stockholm from where she will be responsible for several tourism clients within the Nordic market. At the same time she will contribute in strengthening Related’s position in the Nordics.
Great experience within PR and tourism
Helene Hofverberg holds a bachelor in Media and Communication from Karlstad University. For the past ten years, Helene has held a position as Nordic Press & PR Manager at VisitBritain, the official tourist board of Britain. Before that she worked as Press Manager for Innovation Norway.
Tourism and travel is a passion both professional and private. Helene likes to spend her holidays travelling with her husband and children aged 5 and 8 years. The last holiday was spent in sunny Bahia Faliz in the Canary Islands. She is also a lucky owner of a holiday home in Sweden where the family spends most of their time in the summer.
In tourism, PR is the key
From now on, Helene will spend a lot of her time at Related’s office in Stockholm being introduced to Related’s many different tourism clients.
- I am really looking forward to become part of one of the leading agencies within tourism in the Nordics and join a greater team of creative and skilled PR experts. My hope is to bring valuable insights and expertise to both existing and new clients. Having worked at tourist boards for a long time, I truly understand the challenges most organizations meet. The competition is tough and destination PR is the key to success, Helene Hofverberg stated.

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