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3. October 2012
Related transitions forward with Ditte Koefoed
Ditte Koefoed joins the Related team. Ditte is an experienced photographer and video producer and we, at Related, are very excited that she is now part of our team. This will enhance our future, ensuring that highly quality imagery and videos are part of our expertise.

At Related we strive to be innovative in our work with PR, which is why we have started the development of a new business area - PR through visual communication. The first step is the employment of the experienced photographer and video producer, Ditte Koefoed.

The increased focus on the video area paves the way for new PR opportunities, explains CEO at Related, Henrik Koch.

- With the never ending advanced developments of the Internet and new communication platforms, digital video has been established as a tool we can use as part of our daily work. We want to explore new approaches to PR with the employment of Ditte, and among other things we want to integrate video into our work with websites, electronic newsletters, social media. Equally so, we want to focus increasingly on offering video news releases. 

Experienced producer
The driving force behind the new focus area is no rookie. For example, Ditte Koefoed has worked at Nordisk Film, Mediaprovider and Berlingske Media in a number of years, before she most recently assumed the role as Web Editor at SOS Børnebyerne.

At Berlingske Media she was, together with Lisbeth Knudsen, responsible for establishing online TV within the organization, which included educating 250 journalists in video production with an online purpose.

Furthermore, Ditte was in charge of implementing Internet TV at Mediaprovider’s different portals. Here, the success Internet broadcast GearTV was created.

- We are very excited to welcome Ditte to our team. She has enormous experience within the field of video production, and I am absolutely sure that she will be a great asset for both Related and our customers, says Henrik Koch.

New and effective narrative forms
The new employee at the office also sees great prospects in PR-based video production.

- Related has many customers for whom video as a medium can help explain their message in an effective way. Some messages are just easier to communicate with pictures compared to text - and that I am looking forward to show, explains Ditte Koefoed and continues:

- I have experience with integrating several of the new media platforms and creating viral synergy effects that can increase media coverage. Hopefully, my experience will help create new possibilities for the customers, says the new employee at Related.

You can read more about Ditte by visiting her LinkedIn profile (Danish)

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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