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October 18, 2016
TechBrief 2016 was a great success
The brand line-up was the strongest ever and over 40 editors participated when Related hosted TechBrief for the 4th time in Stockholm last week. Close to the terminals of Arlanda, the stage was set for editors to be presented with the newest products and technologies within the world of consumer electronics.


On October 11th and October 12th the conference rooms at Radisson in Arlanda Airport were once again filled with the very special TechBrief atmosphere. The time had come for the biggest tech press event in the Nordics – TechBrief –  to take place for the 4th time.

Editors from all the Nordic countries flew in to a content packed day where the participating brands each delivered a 20-minute presentation – the brief – to the attending press. After lunch the TechBrief product exhibition opened with exiting product demonstrations, trend discussions and product tests coordination.

TechBrief was – just like the years before – held over the course of two days; on the first day representatives from the Danish and Norwegian tech and lifestyle media were participating, on day two, Swedish and Finnish editors were invited. 

Strongest line-up ever
2016 came to be the year with the strongest TechBrief line-up of brands to date. The line-up counted both brands that had participated at previous TechBriefs such as BenQ, Razer and SanDisk; yet also debutants such as TP-Link and Blue Microphones took part in this year’s event.

This resulted in record high editor attendance.

- During two days 45 Nordic editors visited TechBrief. We are happy to see that both brands and editors are supporting TechBrief year after year, and this merely confirms that TechBrief is a solid event concept that is of value to all parties, says Related CEO, Henrik Koch.

Less footwork for brands 
Also the participating brands seemed satisfied with the event: 

- TechBrief allows us to target all the key Nordic journalists from four countries in just two days. The fact that it is held in one location and in the airport reduces the amount of time spend – and footwork for us. The event format is relaxed and allows for personal contact with journalists without the hectic atmosphere that the big trade shows offer, explains Darragh O'Toole, who is Marketing Manager at SanDisk and participated at TechBrief for the third time.

 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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