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August 25, 2014
TechBrief Nordic 2014 countdown
This year Related will once again celebrate the world of consumer electronics when hosting the joint press event TechBrief Nordic 2014 at the exclusive Hotel Crowne Plaza in Copenhagen on October 1st - October 2nd. Ten of the world’s most interesting brands within consumer electronics will present new products, technologies and trends to a selected group of journalists and media representatives from the Nordics.

Valuable speaking time, exiting product presentations, networking opportunities and high professional competency in an informal setting; these are some of the thoughts behind TechBrief Nordic – a joint press event, which Related is the founder of and project manager on.
 
The purpose of the event is to bring together journalists, bloggers and technology brands under one roof, providing them with the opportunity to meet and discuss news, trends and tendencies from the world of technology. Besides presentations, networking and product showcasing, it will also be possible to coordinate reviews on site. 
 
Adjusted to the media’s everyday life
The fact that Related has more than ten years of experience within public relations and communication for technology brands has formed the basis for creating TechBrief.  In fact, the event is greatly inspired by the media’s everyday life.
 
- Seeing that journalist’s time and resources are increasingly under pressure, we have compiled a joint press event that meets the everyday life of the media. Through a closely packed program, attending press will get a unique experience with great news value in short time, says Kenneth Nygaard Knudsen, Account Manager and Head of Tech in Related.
 
One event, two days, four countries 
This year, TechBrief takes place during a two-day-course. On the first day, Danish and Norwegian media representatives will arrive in Copenhagen and the following day, Finnish and Swedish media will attend the event. Great stories thus have the potential to reach millions of Nordic consumers.  
  
- Last year’s success with 17 journalists from Denmark and eight brands attending the event have motivated us to expand TechBrief this year. We expect it to be a great success, as ten 10 significant brands have already signed up to support TechBrief Nordic, says Kenneth Nygaard Knudsen.
 
The 10 participating brands are BenQ, Hauppauge Computer Works, Netgear, LG, NVIDIA, Western Digital, Synology, Zound Industries, Razer and SanDisk. 
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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