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4. September 2012
The September issue of Related's Tourism Newsletter is out
Every third month, Related distributes a Tourism Newsletter, and the September issue is now available.

The Tourism Newsletter is considered a service to all of our tourism clients and partners, containing relevant news and tendencies regarding tourism in the Nordic countries.
Among other topics, the September issue describes how Norwegians often travel without proper insurance, and how a new way of travelling is increasing in popularity among Danes.
Tendency: Norwegians travel with risk 
In 2011, Norwegians completed 6,7 million trips abroad, and 50 percent of the population plan to travel outside of Norway in 2012. New statistics from the Danish insurance company Codan Forsikring show that thousands of Norwegians will do the travelling without insurance.
Numbers reveal that one out of ten will end up in a situation where travel insurance is needed. However, 80.000 Norwegians have traveled without insurance, and the tendency is disturbing, says Mari Bræin Faaberg, communication manager at Codan Forsikring.
She points out that accidents might as likely happen during a weekend-trip in London with friends, as they might during a three week summer holiday with family.
1 out of 5 Norwegians who travel without insurance do it, because they are “willing to take the chance”. Just as many deselect travel insurance due to the economic expense.
But Mari Bræin Faaberg explains that a travel insurance may very likely end up being the cheapest insurance of all. The communication manager says that thousands of Norwegians every year are hospitalized abroad, and without insurance the expenses may result in economic problems for life.
Tendency: Cruises in the Mediterranean increase in popularity – especially among Norwegians
Cruises, and particularly in the Mediterranean, have increased in popularity among Europeans, according to a report from European Cruise Counsil (ECC).
In total, 9 percent more Europeans chose the option to spend the holiday in the open sea, comparing numbers from 2010 and 2011. And in Norway, no less than 62 percent of the cruise-tourists chose the Mediterranean above other destinations.
Claes Tamm, MSC Cruises manager in The Nordic countries, confirms the high demand for cruises in the Mediterranean, and he explains the tendency with short air travel at a relatively low cost.
A study conducted among MSC Cruises’ customers reveals that the possibility to experience the life on board while visiting several destinations is the main reason for choosing to go on a cruise in the first place. 
Tendency: Generation-travelling secures a foothold among Danes
A growing number of Danish families choose to gather more than just 2 generations when travelling. They spend their holidays at hotels with zones that are adjusted to fit different generations.
Stig Elling, sales director in the travel agency Star Tours, explains that many different needs must be met by the hotels, when several generations travel together. Hotels designed to accommodate more than one or two generation may for instance have waterworlds for children, activities and sports activities aimed at different needs as well as a spa & wellness area for the adults.
The hotels are also challenged in terms of dining options, as they need to offer different restaurants and menus that take into account different generations, according to Stig Elling.
Source: Ekstra Bladet
Tendency: Danish men spend more money on summer-travelling than women
Compared to women, men spend both more time and more money when travelling during the summer, according to a report from the opinion-research institute Kompas that has been made for the travel agency Apollo.
The national survey reveals that men plan to spend 267 Euro DKK more than women. In average, men calculate on spending  2.566 Euro including transportation, accommodation, food and pocket money, while women plan to spend 2323 EuroDKK.
The development is new, according to communication manager at Apollo, Rikke Koks Andreassen. She explains that women traditionally have spent more money than men, because of expenses to duty-free shopping, general shopping, wellness and food.
Also in terms of time, men consume more than women on summer holidays. Men plan to spend 16 days of holiday during the summer, while women only calculate with 14 days.
Source: and Ekstra Bladet
Tendency: Lifestyle-expert: Slowcation is the new trend in 2012
Package holidays and city holidays are no longer what modern Danish families are looking for, claims the Danish lifestyle expert, Anne Glad.
According to her, trendsetting families choose slowcation which is characterized by little or slow transportation; camping, trekking and bike-holidays are among the preferred options for slowcationers.
Anne Glad points out that people today are recognized for what they do and not for what they buy. She explains that people are impressed when the neighbor finds a little niche in a small mountain city, where an expensive holiday previously was expected to cause more admiration. 
The tendency should be seen in the light of smaller budgets due to the economic crisis, which have forced people to become more inventive when planning their holiday. However, the trend also fits people’s desire to stage them.
Source: Jyllands-Posten
Tendency: Danes and Finns the most wanderlust in the European Union
A report from the EU Commission shows that 9 out of 10 Danes plan to travel abroad at least once in 2012. That number is only matched by the Finns.
Mette Feifer, market director at the employers' association Dansk Erhverv, explains the great wanderlust among Danes with the low impact that the economic crisis has had on regular households compared to other European countries.
Furthermore, she points to the fact that Danes have 25 mandatory day’s holiday a year, while the Germans have 24,6 and the Britons only have 20 days.
60 percent of the Danes are projected to travel to another EU country in 2012 for 4 days or more. The number, when EU is considered as whole, is only 37 percent.
The high number of foreign travels in Denmark also means that Danes are the people in the EU that in average spends the least days of holiday within the national boarder. According to Mette Feifer, Danes tend to leave their home country, because the small geographical size of Denmark generates wanderlust.
Source: Ritzau

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