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February 24, 2015
Travel vibes in Herning
This weekend, Related participated at the travel fair Ferie for Alle in Herning to meet with cooperators and represent some of our clients from the tourism industry. The fair succeeded all expectations and the three days gave Related’s employees countless business cards, new relations and tired feet.

February 20-22, Messecenter Herning was transformed into a travel mecca. 1,100 exhibitors had set up their stands in the big halls where Danish, European and Oversea travel destinations were represented.

Personal advices for the travelers
Two of Related’s employees were to be found at Florida Beaches’ stand, where The Beaches of Fort Myers and Sanibel exhibited together with four other Florida destinations. Many of the visitors who stopped by the stand had already bought their flight tickets and just needed more inspiration to what to do and see in Florida while other were still considering where to travel this year.
- Even though you can find almost everything online, we experience that the tourists appreciate the personal experiences and “must see” information, and it seems like they enjoy getting inspired by the many possibilities, that they realize they have and learn more about which areas are “must visits”. Therefore it is very important to be present at travel fairs such as Ferie for Alle where the visitors deliberately decide to spend some hours searching for holiday inspiration. We experienced a huge interest in Fort Myers and Sanibel, both from the elderly couples who have visited the area many times before and from families who finally decided to go on their dream holiday, says Hanna Johansson, Account Manager at Related.
New possibilities for cooperation
While the fair is a great place to meet the consumers face to face, it is also the perfect place to meet with the industry. The great number of exhibitors led to some exiting meetings where Related on behalf of clients such as Kenya Tourism Board and Werner Lau had the opportunity to present the latest news and discuss possibilities for cooperation with tour operators and travel agencies.
Prior to the fair, Related also coordinated meetings for VISITFLANDERS and Private Safaris who both visited the fair to personally meet with the Danish travel industry.
- The travel fair in Herning is the perfect place to expand your network and meet with relevant operators within the industry. A great part of the Danish travel industry is gathered at this fair, which makes it very rewarding for our foreign tourism clients to be represented, explains Henrik Koch, CEO in Related, who was also present at the fair.
More travel fairs ahead
With a successful Ferie for Alle in memory, Related is looking forward to ITB in Berlin March 4-8 and TUR in Göteborg March 20-22.

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