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February 10, 2014
Visit record at Nordic travel fairs
Related’s year was kicked off with several travel fairs in both Oslo and Helsinki where the contact with our clients were strengthened and relations to new potential partners were created.

The second weekend in January, Reiselivsmessen, a national and international travel fair, took place in Oslo and 600 exhibitors had found their way to Telenor Arena. This year was 13th year the fair was held and the visitor record was once again sat with 45.390 visitors.

Increasing wanderlust in Norway
The increasing number of visitors reflects a general tendency in the Norwegian tourism industry.
 
- The Norwegian travel market is booming and the attention from the Norwegian audience is growing. This increasing buyer potential is also confirmed by Related’s customers in Norway, explains Pia Sørensen, Senior Account Manager at Related. 
 
She hopes future interest in the travel fairs will be affected by the increased potential coming from the Norwegian consumers so the industry can inform and inspire both cooperators and the growing number of consumers looking for new travel destinations.
 
- I have held successful meetings containing a positive dialogue with both our existing and new potential customers at the Norwegian market, Pia Sørensen tells and points out the importance of these fairs:
 
- Related’s positive relations with the travel agencies are strengthened during the personal meetings at these fairs. 
 
Bloggers at the travel fair in Helsinki 
The following weekend, Pia Sørensen continued to Helsinki where she represented our tourism clients at  the travel fair Matka. Matka is the greatest Nordic travel fair and through the four days the fair lasted, visitors could experience 1100 exhibitors from 70 different countries. As a new initiative this year, there was made a special program for 35 Nordic travel bloggers. The program included breakfast and presentations regarding travel destinations, cooperation between bloggers and the travel industry and finally a Finnish sauna event. Also, specific social media hashtags were made especially for this event.
 
Finnish progress
The travel fair had 67.000 visitors this year and the interest in the Finnish travel market is yet again increasing after some quiet years. This made the fair an extra positive experience.
 
- Optimism and believes in a better economy can now be traced in Finland which affects the interest for travels and new destinations in 2014, Pia Sørensen explains.
 
Pia and the rest of Related are looking forward to develop the new relations which were created with the travel agencies and operators at the two fairs.
 
 

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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