IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

February 25, 2014
Wanderlust in Messecenter Herning
The great Danish travel show Ferie for Alle was yet again run with great success. During Friday, Saturday and Sunday, several curious journalists and happy tourists visited Messecenter Herning to get inspired for this year’s vacation and experience the news from numerous of our tourism clients. The three days went by fast and left both visitors and exhibitors full of impressions and inspiration.

Yet again, Related participated in Scandinavia’s biggest travel fair to assist our clients and be updated with news in the travel industry – and to run meetings with some of the 205 journalists who visited the fair.

Greek treasure hunting
Greece was this year’s partner country which among others was reflected in the decoration by the stage area. By embarking a treasure hunt around the fair and answering questions about the history and traditions of Greece, children and their parents could participate in the daily drawing for a trip to Greece with both flight and hotel. The treasure hunt was arranged by Related.

Dominican rum
At the Dominican Republic’s stand, great Dominican rum was served for the adults. A fine bottle of the Caribbean specialty was also the prize in a Facebook-competition at the stand, coordinated by Related. The interest in The Dominican Republic among the Nordic tourists is increasing which also caused many visitors at the popular stand. There were great interest and curiosity from visitors, people from the travel industry and from press. 

Egyptian pharaohs and dance 
For the Egyptian Tourist Authority, Embassy of Egypt, Related also created a Facebook-competition. Many of the visitors dressed up as traditional Egyptian pharaoh and their photos were shared on the Egyptian Facebook-page. The picture with the most Facebook likes won a trip to Egypt, while the second prize was a diving course. To set the mood on the stand, Egyptian snacks were served at the stand and visitors could experience an impressive Egyptian dancer.
Meeting with partners
The great amount of exhibitors at the fair raised the possibilities for some good meetings and dialogues where Related on behalf of our clients discussed news, tendencies and possibilities for cooperation with both existing contacts and new relations.

Pia Sørensen from Related is again this year very satisfied with the fair:

- Ferie for Alle is the biggest Nordic travel fair which we look forward to every year. Both because we represent a lot of our clients at the fair and because it is a great place to create a network and meet new people from the industry; both press and exhibitors but also all the tourists who consider visiting one of our destinations.

Almost visitor record
In general, the fair buzzed of wanderlust and great atmosphere, and the 1088 exhibitors have every reason to be satisfied. The fair had 64.520 visitors during the three days which is close to be just as many as in 2012 where the current visitor record was sat.

At Related we are now looking even more forward to next year, both on our own and our clients’ behalf. The next big thing is the world’s biggest tourism and travel fair ITB in Berlin which is just around the corner.

About Related

Related is a modern PR agency that works goal-oriented on strengthening companies’ and organisations’ reputations and relations to their surroundings. We do this both on the platforms that you own as well as the platforms that you cannot control yourself.

We view PR from a broad perspective. We do not believe in being experts within all communication disciplines. But we believe in being specialists within PR and in thinking creatively and innovatively every single day. In fact, we believe this is the right and only way to go as a modern PR agency.

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