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15 May 2008
Editorial sparring for Denmark?s largest IT distributor


There is no question that Actebis in Høje Taastrup is Denmark’s largest distributor of IT, and four times a year they publish the dealer magazine Actually. The magazine is sent to all the company’s large and small customers nationwide – from the smallest dealers and shops selling IT equipment to the major B2B hosting companies.

Actually should also be seen as a loyalty magazine, the purpose of which is to make Actebis’s stream of new IT products more visible, and to promote Actebis as the right choice for dealers.

This obviously requires the content to be interesting and address itself to a variety of readers in both B2B and B2C. As part of the process of giving the magazine more breadth, Related has acted as an editorial sparring partner several times, and supplied articles for the Danish version of the magazine. This has included producing the magazine’s regular dealer cases. In the magazine’s case articles a dealer is selected and portrayed in text and photo, and this helps to promote Actebis as a solid partner to other dealers.

 

About Actebis

Actebis Computer Nordic distributes IT and consumer technology to dealers throughout Europe. The Company has sales offices in Norway, Sweden and Denmark and has more than 350 employees.

Actebis Computer Nordic is part of the Actebis Group, which is one of the leading actors on the European IT market with a total turnover of €3.7M and 1,800 employees in seven different countries.

www.actebis.com

 

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