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1 March 2009
PR makes Amitech visible in the media

Amitech, a Danish manufacturer of flat-screen TVs, hi-fi and equipment for the digital home, has seen the advantages to topping up traditional marketing and advertisement with an active PR effort.

This is why Amitech has teamed up with Related, who helps them expose Amitech’s multitude of new products to Danish consumers in the media.

Related’s role in this consists, among other things, of producing and releasing targeted press releases about new products, contacting the media and following up on press releases. This work helps to ensure that Amitech’s products are continually exposed in the relevant news media and lifestyle magazines.


About Amitech

Amitech A/S produces computers, flat-screen TVs, computer monitors, hi-fi and mobile equipment for the Scandinavian market. The products have been on the Danish market for over 20 years, and since 2002 they have also been available in Norway and Sweden.

The company is based in Lystrup north of Aarhus and has 40 employees. According to Gallup Amitech has become more familiar to consumers over the years and today more than 60% of Danish consumers know the Amitech brand.


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