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March 15, 2017
Related´s tech department is expanding
On March 1, Related added yet another tech brand to their portfolio: Cooler Master. As PR representative for Cooler Master, Related will handle all PR activities in the four Nordic countries.

If you are a PC enthusiast, gamer or excited about PC modding you are probably familiar with Cooler Master which is one of the world’s biggest brands within computer components such as coolers, power supplies, cabinets and peripherals. And recently, the brand has chosen Related to handle their PR in the Nordics.

Related is going to compile and distribute press releases in Denmark, Norway, Sweden, and Finland as well as maintain the contact with Nordic journalists on behalf of Cooler Master. Furthermore, Related is going to identify opportunities and coordinate product reviews, media competitions, product placements etc. for all relevant channels, including cooperation with social media influencers such as bloggers and YouTubers.

With the addition of Cooler Master, Related’s customer portfolio within consumer electronics is counting no less than six international tech brands; among these are some of the biggest players when it comes to networking products, audio equipment and gaming peripherals.

- Being able to attract an international acclaimed brand like Cooler Master is something we are very proud of. It is an exciting brand with a solid product portfolio and a huge fan base all over the world, which provides great opportunities to build brand awareness and strengthen their position in the Nordics, says Henrik Koch, managing director at Related.

About Cooler Master

Cooler Master has more than 20 years of experience in developing computer components and peripherals that makes building your own PC a unique experience.

Cooler Master is headquartered in Taipei, Taiwan, but represented all over the world, and the company is driven by a vision to constantly reinvent the way a computers can be designed, build and used.


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