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15 April 2010
PR for Doro in Denmark

The Swedish company Doro, which, among other things, specialises in telephone products for the older demographic, has worked with Related for several years on their PR for the Danish market. Since the beginning, the purpose of the collaboration has been to increase knowledge of Doro’s products in Denmark and ensure editorial mention of the products in relevant media.

Translation of international messages
Related are in charge of a series of PR activities where Doro’s international PR messages are translated and localised for the Danish market – and the Danish media. These PR activities usually consist of product press releases and follow-up contact with the media or invitations to relevant fairs, where Doro participates. Related advices Doro’s Swedish communication department on a case by case basis about which messages are suited for the Danish market and therefore worth concentrating on.

Doro’s representative in the Danish market
In addition to this, Related acts as press contact for Doro on the Danish market and responds to all queries from journalists about product testing, product information, products for competitions etc.


About Doro

The Swedish company Doro focuses on developing, marketing and selling telephone products designed especially for the globally growing market of seniors. The company is especially well-known for producing mobile phones with large keypads.

Doro has more than 35 years of experience in telephone production and the products are sold in more than 30 countries on five continents. This makes Doro the leading brand in user friendly and simple mobile phones.


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