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13. March 2012
Product Launch of Doro's first Senior Smartphone
Doro and Related are facing an exciting year together as the long-lived cooperation concerning PR in Denmark continues on an eight-year run. The coming year offers - among other things - a product launch of Doro's first smartphone for the elderly.

Things are going well for the Swedish company Doro, which is now the European market leader in mobile phones for seniors. And things will not be slowing down for Doro in the near future as the company has just taken the first step into the smart devices market. At the world's largest mobile exhibition in Barcelona last week, Mobile World Congress, Doro launched its first smartphone for seniors. Doro also presented an extremely user-friendly interface which can be used on the new smartphone as well as tablets and PCs.

A thorough PR effort from Related before, during and after the Barcelona exhibition ensured that the participating journalists from Denmark were made aware of the news from Doro and the possibility of product demonstrations and interviews at the fair. As a result, the national news broadcast, TV Avisen, chose to cover Doro’s product launch.

PR-cooperation since 2005
Doro is available in 30 countries, including Denmark, in which Related has served as the Swedish mobile phone manufacturer's PR agency and extended arm since 2005.

So an exciting year for Doro is also an exciting year for Related.

- Doro mobile phones have become rather known in Denmark, and the new initiatives in smart devices further expand Doro's relevance for its target audience. We will continue to engage positively with its target audience through both social, and traditional media, while also trying out new opportunities such as events and the use of ambassadors, says Mette Louise Ohana, PR Consultant at Related.

Watch the feature on the Mobile World Congress in TV Avisen here.

About Doro

The Swedish company Doro focuses on developing, marketing and selling telephone products designed especially for the globally growing market of seniors. The company is especially well-known for producing mobile phones with large keypads.

Doro has more than 38 years of experience in telephone production and the products are sold in more than 30 countries on five continents. This makes Doro the leading brand in user friendly and simple mobile phones.


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