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21. February 2012
Global IT Security Brand Signs PR Agreement with Related
ESET is one of the world’s largest IT security companies. Related has been appointed as its Public Relations partner in Denmark, and will coordinate all PR activities in close cooperation with ESET’s Nordic distributor, Eurosecure.

If you’re in need of protection against viruses and other forms of malicious software, ESET delivers. It is one of the world’s largest and most renowned IT security companies. ESET’s software portfolio protects all platforms spanning PC, Mac, servers, smartphones, and tablet computers.

Despite the high standard of ESET’s software, brand recognition in Denmark leaves room for improvement.

Dialogic Communication
Through close cooperation with Eurosecure, Related has uncovered relevant focus areas and PR platforms for increasing awareness among ESET’s key demographics in Denmark.

In addition to press releases and media dialogue, Related engages with Danish publics through an array of social networks – including, but not limited to: Twitter, Facebook, LinkedIn, and Eurosecure’s corporate blog. Related is also responsible for software review coordination and generate ideas for innovative PR measures at an ongoing pace.

You can already now follow Eurosecure ESET Denmark via Facebook, Twitter, and its corporate blog.

Editorial Coverage
Thus far, Related has realized great editorial mentions and feature stories across IT magazines and mainstream newspapers regarding everything from cyber-crime on Valentine’s Day to Internet browser security.

The following are examples of editorial coverage realized so far:

B.T. Digital (”Hackers Target Consumers with Valentine’s Day Offers”)
FPN (”Why Google Chrome Provides the Safest Browsing Experience”)
Alt om DATA (“Facebook Timeline Scams Prey on Unhappy Users”)
Computerworld (“Meet Anonymous’ Newest Superweapon”)


About Eurosecure

Eurosecure is exclusive distributor of ESET’s security software in Denmark, Sweden, Norway, Finland, Iceland, Greenland, and on the Faroe Islands. ESET is one of the world’s largest IT security companies. The company was founded in 1992 and is present in more than 180 countries.

ESET leads the field of IT security companies as it takes up fewer resources, protects silently in the background, and offers an overall exceptional level of security. ESET holds the world record for the number of Virus Bulletin “VB100 Awards”. The company delivers software for both enterprise and private use and protects networks, servers, computers, tablets, and smartphones.


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