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7 July 2009
Related helps Microsoft

Microsoft Denmark recently chose a new Dynamics C5 service partner, Danish SystemConnect. Along with the six existing partners in the C5 partner team, they are to give all Dynamics C5 users the best possible support. It is the first time since 2002 that Microsoft Denmark and the partner team has welcomed a new C5 partner, so obviously this news should not go unnoticed by the target group of new and future C5 users.

This is why Related, working closely with Microsoft Denmark’s managing partner, prepared a press release about the news. The relevant IT media were selected, and the press release was sent to a targeted audience. This was followed up by telephone calls to the most important media to ensure that the story would not be overlooked, as they receive large quantities of press releases every day. The result of this PR effort was that the story got the expected publicity.

Nyheden fik blandt andet omtale på CRN


About Microsoft Denmark

Microsoft is one of the world’s largest IT companies based in Washington, USA. Microsoft was founded by Bill Gates and Paul Allen in 1975, and the company’s most popular products are the operating system Windows – the follow-up to DOS – and the Office programs.

Microsoft has been represented in Denmark since 1990 and now counts 1,050 employees. Microsoft’s Danish subsidiary is located in Hellerup while the developing centre MDCC has been placed in Vedbæk.


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