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1 December 2008
Minerva's financial statement in Børsen

To get a mention in Børsen – and in the media in general – requires a good story that suits the medium. And that the story is served properly. When the Aarhus-based IT and consultancy firm Minerva was publishing its financial statement – which was a rather good one – Related helped them angle the story so it appealed to Børsen and made sure that all the relevant information was ready.

At the same time Minerva was also given an opportunity to give the company the desired profile in the press release. This is always a balancing act, as profiling must not turn into a sales pitch, since this is not something reporters are fond of.

When the press release was ready Related got a hold of Børsen. The preparations paid off and the Børsen reporter embraced the story. It was easy for him to get the information he wanted from Minerva, and he ended up printing the story.


About Minerva

Minerva offers counselling and advanced IT solutions to manufacturers. Minerva's areas of business include counselling, implementation and IT services focussed on disciplines like organisational development, ERP, flow production and SCM.

Minerva was founded in 1995 and is located in Aarhus. The company is 100 per cent employee owned.


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