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May 20, 2015
At MOBOTIX partner conference in Tallin
Related’s Kathrine Graugaard recently visited the Estonian capital Tallin to participate in the yearly MOBOTIX NPC (National Partner Conference) for the Nordic and Baltic partners to gain insight in the newest products and technologies from the German producer of video security solutions, meet MOBOTIX partners and collect input and ideas for future press activities.

As PR agency it is important to understand and have insight in our clients’ products as well as the tendencies influencing the market. Therefore, Kathrine, who is Account Executive at Related and works with our IT and Technology clients, recently visited the Estonian capital Tallin to participate in the yearly partner conference held by our client through many years; MOBOTIX. In Tallin, a closely packed program with strategic presentations and professional discussions regarding the company’s newest technologies and solutions within video security awaited her.

New technologies and innovative products
Every year, the conference sets the scene for introducing MOBOTIX distributors, installers and retailers from all over the Nordic and Baltic to the newest launches and innovations from MOBOTIX, while allowing for valuable networking and knowledge sharing. Also in a PR perspective, the conference is very important: 
- Video security is a complex and technical area, and NPC is a great opportunity to get important insight into the technologies and the systems, enabling us to better target our activities and efforts to secure valuable coverage of MOBOTIX in Nordic niche media within IT and security, Kathrine Graugaard says.
Case stories and press releases coming up
Besides technical presentations and discussions, the conference also invited to social networking. True to traditions, a big gala rounded off the first day of the conference with a three course menu, live music and handing out of awards to the most successful, groundbreaking, and growing MOBOTIX partners and projects. 
The partner conference was a great way to meet with the many partners who works with MOBOTIX’s products and solutions on a daily basis:
- At the yearly partner conference, partners share experiences from exiting projects and installations with MOBOTIX cameras. Therefore, NPC is an ideal possibility for us as PR agency to gain new inputs and ideas for future case stories illustrating the benefits of MOBOTIX solutions, explains Kathrine, who returned to the office with new knowledge and inspiration.

About Mobotix

The German company Mobotix delivers high resolution digital network-based video surveillance systems, video administration software and system accessories. The company, which was founded in 1999, is based in the German town of Langmeil in Rheinland-Pfalz.

Mobitix produces digital megapixel cameras that can record much more detail than conventional analogous CCTV cameras.

The company operates through qualified distributers and commercial business partners and is represented in most of the world.


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