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23. May 2012
Related organise Mobotix National Partner Conference
Related worked hard behind the scenes when Mobotix held its annual National Partner Conference for various stakeholders and partners. As the security giant’s Nordic and Baltic PR agency, we were in charge of inviting journalists, arranging interviews, and giving a PR presentation at the conference.

About 150 current and potential partners were present when Mobotix' Chief Sales Manager, Dr. Magnus Ekerot, Monday the 7th of May kicked off the conference with a speech about developments in the surveillance industry. During the presentation, it was emphasized that the growth forecasts in the surveillance industry are significant. Seen in isolation, the home automation market will also grow with record speed, and Mobotix' IP security products, such as the IP Video Door Phone T24, paves the way towards further expansion into this lucrative market.

PR and presentations
Among the audience were journalists from Norway and Estonia, which all had the opportunity for an exclusive one-on-one interview with Dr. Magnus Ekerot. Related’s PR consultant coordinated everything, and was also responsible for a presentation of PR and the benefits of working with Mobotix with regards to PR. The presentation was done together with Mobotix’ Communications Manager and focused on actual cases featuring Mobotix integrations.

In addition to the presentation, the program introduced a new partner program and several Mobotix products - e.g., IP-based cameras with hemispheric lenses and megapixel-resolution, such as Mobotix D14D and S14 FlexMount.

Photo: Erik Andersen, Elektronikkbransjen


About Mobotix

The German company Mobotix delivers high resolution digital network-based video surveillance systems, video administration software and system accessories. The company, which was founded in 1999, is based in the German town of Langmeil in Rheinland-Pfalz.

Mobitix produces digital megapixel cameras that can record much more detail than conventional analogous CCTV cameras.

The company operates through qualified distributers and commercial business partners and is represented in most of the world.


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