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April 27, 2015
NETGEAR Presents New Products at Nordic Media Roadshow
This spring the global network company NETGEAR is launching a range of groundbreaking products within Network Technology and Smart Home Security at the Scandinavian market. To give the Scandinavian editors a thorough introduction to the new products, Related was hired to coordinate a media roadshow for tier #1 media in the three Scandinavian capitals.

The global technology brand NETGEAR, which is known for its network products, has recently launched a range of groundbreaking new innovations. Among these are the first ever tri-band router and a powerful Wi-Fi extender that guarantees internet reach in every corner of your home. NETGEAR also presents a brand new home security camera, Arlo, which is the world’s first 100 pct. wireless free camera that allows you to check on your home via your smartphone or tablet. This way, you can make sure everything is fine whilst on vacation or at work.       

In connection to the launches NETGEAR wanted to introduce the Scandinavian editors to the new devices in the best way possible. In order to do so, they reached to Related for assistance.   
To secure that the editors got the best possible experience of the products in real life, NETGEAR and Related decided to coordinate a media roadshow in the Scandinavian capitals. Instead of asking each editor to attend a joint press event in each capital, a team of NETGEAR product specialists traveled around Copenhagen, Stockholm and Oslo to visit selected publishing houses, and thereby all the editors got valuable individual time with NETGEAR’s product specialists. During a three-days-roadshow NETGEAR visited 11 of the biggest Scandinavian tech publications, counting amongst others Komputer for Alle, Lyd og Billede, DinSide, and IDG to present and showcase their new products.
Inspired Editors and Satisfied Client
Related was responsible for all coordination and project management in relation the roadshow. This included selecting target media, writing invitations, following up with editors, composing media profiles, not to mention scheduling the program.  
- Instead of creating an event where the editors had to come to us, we decided to visit them in order to accommodate their busy schedules and tight deadlines and to give both parties valuable one-on-one time together. This proved to be a very beneficial solution; we visited some of the biggest and most relevant publishing houses, and the editors were very excited to see the new products, explains Kathrine Graugaard, who is Account Executive at Related and responsible for the roadshow.   
In the wake of the press briefing attending editors received test samples from NETGEAR to get the opportunity to explore the products further on their own. Related and NETGEAR are now excited to see the resulting coverage stemming from the roadshow.


NETGEAR is a global networking company that delivers innovative products to consumers, businesses and service providers. The Company's products are built on a variety of proven technologies such as wireless, Ethernet and powerline, with a focus on reliability and ease-of-use. The product line consists of wired and wireless devices that enable networking, broadband access and network connectivity. 

The company's headquarters are in San Jose, Calif., with additional offices in approximately 25 countries.


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