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12 January 2011
Spotlight on audio and sound giant
Nordic Rentals A/S rents out sound, lighting, stage and audio visual equipment to leading players within the sport, culture and business scene. But the eastern Jutland company has so far been very modest when it comes to their own headlines and media coverage.

Nordic Rentals A/S specializes in large events on Danish and international grounds. With an exclusive partnership with world leading speaker supplier L-Acoustics, a new order at the Danish Roskilde Festival's famous Orange Stage and a recently completed job as general contractor on Prince's European Tour the company’s success stories is not hard to find. But Nordic Rentals just never had the resources to deal professionally with the media or the required knowledge on how to do it most effectively.

They contacted Related and were advised to go after a corporate story that could brand the company along with a news piece on their website targeted at clients and working partners.

- Nordic Rentals is a classic example of a communication challenge. They are a medium sized company who never made a strategic framework for their media relations, simply because they did not possess the resources for media contact and follow-up, which is necessary if the effort should have any effect, says Trine Abild, Project Manager in Related.

Coverage now and in the long run
The press release has so far resulted in radio publicity and articles in several regional and local newspapers and contributed to an increased  awareness of the company from several nationwide business media that will keep an eye on them in the future.

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