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25. September 2012
QNAP Systems, Inc. expands cooperation with Related
Following a successful PR cooperation anchored in the Swedish market, Network Attached Storage manufacturer QNAP has signed an agreement with Related to expand their cooperation in the Nordic region to include both Sweden and Denmark.

Related has helped QNAP attain valuable publicity in Tech media targeting both businesses and consumers. In a B2B context, well-renowned media such as Skydd & Säkerhet, Datormagazin, SecurityWorldHotel.com and Computer Sweden have covered QNAP’s product launches.
 
Moreover, Swedish consumers have also familiarized themselves with QNAP’s brand and products due to the fact that Related has arranged for reviews in some of the largest Swedish media. Among the coverage is NordicHardware’s thorough review of the NAS server TS-669 Pro, which the publication paired with an 11-minute long video assessment on YouTube.
 
Additionally, QNAP has won the prestigious “Bra Val” award (means “Great Choice”) in the Swedish computer magazine targeting consumers, PC För Alla. At Related, we put all our energy into making way for more awards in the future, where the cooperation is expanded to also include Denmark.
 
The Danish expansion
Related’s responsibilities in the Danish market will include many of same tasks that already proves successful on the other side of Oresund. The tasks will primarily include review coordination of home user- and business-oriented products in relevant media, as well as issuing and following up on press releases in order to secure the highest Share of Voice possible. 
 
In both countries, Related will also assist QNAP in establishing PR events to further cultivate and shape fruitful media relations.
 
Though the agreement has just been made, Danish media are already showing interest in QNAP’s products and brand. For example, QNAP is mentioned by IT media Alt om DATA and Hardware-TEST.dk.
 
 

About QNAP Systems, Inc.

QNAP (Quality Network Appliance Provider) Systems, Inc. aims to deliver comprehensive offerings of cutting edge network attached storage (NAS) and network video recorder (NVR) solutions. QNAP integrates technologies and designs to bring forth quality products that effectively improve business efficiency on file sharing, virtualization applications, storage management and surveillance in the business environments, as well as enrich entertainment life for home. QNAP is headquartered in Taipei, Taiwan, with subsidiaries in China and USA, and serves a global market.

www.qnap.com

 

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