IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

20. august 2012
Sweden bids QNAP welcome
QNAP Systems, Inc., a Taiwan-based Network-attached Storage manufacturer, wanted its brand to both speak to consumers and target the pain points of businesses in Sweden. In turn, QNAP has chosen Related as its Public Relations partner for raising brand awareness in Sweden.

Network-attached Storage (NAS) is an online storage architecture capable of alleviating the ever-growing data requirements of businesses, and provide private households with fast, reliable, and affordable storage space for their ever-growing digital content.

In fact, market research firm GIA has projected the global market for Network-attached Storage devices to reach US$7.0 billion by the year 2017. And NAS manufacturer QNAP has played a vital part in this market growth, its effort and highly competitive product offerings elevating it to one of the biggest NAS providers globally. 

However, brand awareness among key demographics in the Nordic countries leaves something to be desired – especially among small and medium businesses, where the message of QNAP’s product advantages should get across to decision-makers.

In order to increase brand awareness, Related has commenced with a dedicated product review effort alongside localized press releases and pitches. All activities are accompanied by a close dialogue with journalists and bloggers in order to convey key points of differentiation.

About QNAP Systems, Inc.

QNAP (Quality Network Appliance Provider) Systems, Inc. aims to deliver comprehensive offerings of cutting edge network attached storage (NAS) and network video recorder (NVR) solutions. QNAP integrates technologies and designs to bring forth quality products that effectively improve business efficiency on file sharing, virtualization applications, storage management and surveillance in the business environments, as well as enrich entertainment life for home. QNAP is headquartered in Taipei, Taiwan, with subsidiaries in China and USA, and serves a global market.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

Travel Consul

We are member of the worldwide
PR network Travel Consul.

Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

Case: Mobotix

We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.