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11. january 2013
Related becomes Nordic PR agency for Razer
Razer, the world's largest manufacturer of gaming equipment, has chosen Related as its PR agency in the Nordic region. Related’s extensive experience with technology clients and knowledge of the gaming industry are the main reasons behind the choice.

Several Nordic agencies competed for the contract, but Razer chose Related because an agency with particular focus on the technology sector and firsthand experience with the gaming industry was a priority.

– We focused specifically on technology insight and knowledge of the gaming industry when we chose a Nordic PR partner to join our body of European agencies. Related is the perfect partner for us, as the agency has comprehensive knowledge of the industry and the ability to assist us on several different platforms. We are looking forward to expanding Razer’s product and brand awareness in the Nordic countries, says Marco Chillon, General Manager Europe at Razer.
PR representation and more
Related will act as Razer’s extended arm in the Nordic media landscape and will be the primary contact point for all PR requests, product reviews, interviews etc. Press releases will be carefully modified to each country, and Related’s Razer team will assist with explanations and details when reviews pass verdict on products from Razer’s portfolio.
For local initiatives, such as events in other markets than Denmark, Related is cooperating with its regular agency partners in Sweden, Norway and Finland.
– During the past ten years, Related has gained extensive expertise within the technology area, and we have added new profiles with specific knowledge within IT, consumer electronics and gaming in recent years. We are reaping the benefits of that now, and we are proud that Razer has chosen us, says Kenneth Nygaard Knudsen, Head of Tech and PR Consultant at Related.
Razer becomes a part of Related's growing technology portfolio, which among other clients includes Mobotix, Targus, Doro and QNAP Systems.

About Razer

Razer is the world leader in high performance gaming hardware. Founded in 1998, with its headquarters in Carlsbad, California, the company has offices in nine cities around the globe.  

Used by the most demanding professional gamers who compete in global tournaments, Razer provides gamers with the unfair advantage of cutting-edge technology and award-winning design.


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