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February 3, 2014
StarTech.com appoints Related as new Nordic PR agency
StarTech.com, a Canadian manufacturer within computers, peripherals and software with a global presence, has partnered with Related in order to support key business initiatives in Denmark, Sweden and Finland. Related will provide media relations, content development and strategic counsel.

Canadian StarTech.com has a clear mission statement: StarTech.com is dedicated to making IT professionals jobs easier by helping them identify, find and get the connectivity parts they need to enable their solutions.

This is the message Related’s tech consultants will communicate towards key demographics in Denmark, Sweden and Finland in order to increase the brand visibility of StarTech.com significantly.

Among other things, we will handle StarTech.com’s media relations in three countries, develop content for and distribute press releases in local languages as well as coordinate product reviews. The effort will be handled in close cooperation with the local business managers so as to make sure the PR strategy is as closely connected with the overall market strategy as possible.
 
When appointing Related as a PR agency, our capabilities within technology PR were emphasized alongside year-long media relations in the Nordic towards this particular audience.

- We are pleased and proud that yet another international tech brand partners with us to support penetration of the Nordic markets. StarTech.com has a significant potential in the Nordic region, where the company is still a relatively new player, so it is a task that fits Related very well. We look forward to helping StarTech.com off to a great start, says Kenneth Nygaard Knudsen, Account Manager and Head of Tech Related.

Related is the Nordic PR partner of choice for several technology companies such as MOBOTIX, Razer, BenQ, Doro, ADATA Technology, Hauppauge Computer Works and CyberLink Corp.

 

About StarTech.com

StarTech.com is an ISO 9001:2000 registered manufacturer of hard-to find connectivity parts including A/V products, computer parts, cables and server management solutions.

Founded in 1985, StarTech.com has locations in the United States, Canada, Mexico, The United Kingdom, Europe and Taiwan, servicing a worldwide market.

http://se.startech.com

 

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