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1. March 2012
PR in Italy for Targus
From the 1st of March, the Italian market will be included in the agreement that Related and Targus entered into in 2006.

The partnership includes the preparation and issuing of press releases as well as media dialogue concerning product testing in all countries. The effort is mainly product-related and concerns both computer bags and accessories such as new computer mice, laser pens, power supplies and a wide range of iPad products.

- The Italian part of Targus has previously managed its own PR, but due to internal restructuring they wanted to be a part of our collaboration, and we are of course very pleased with that, says PR Consultant, Trine Abild, who is responsible for the partnership.

A different market
- Targus is one of our best and most loyal clients, and we are really looking forward to managing the Italian market on their behalf. The Italian media environment and procedures concerning product PR is a bit different than for example the Scandinavian, so we are extra excited to see how it turns out. We especially hope that we can improve the results in the print media as requested by the Italians, says Trine Abild.

The work in Italy will be maintained by our partners at the Milan-based agency Key4Media.

About Targus

Targus was founded in 1983 and today it is the world’s leading producer of bags and accessories designed especially for laptop computers.

The company has agreements with the major computer manufacturers like HP, Dell, IBM, Toshiba and Fujitsu Siemens, and this ensures that Targus will continue to define and bring forward the market in notebook and PDA accessories.

Targus Group International has offices in most of the world and distributes its products in more than 145 countries. In Denmark the company works out of its offices in Greve.


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