IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

19. December 2011

PR against the monopolistic printer suppliers

Printer manufacturers run a monopoly where they often sell a printer at a loss and then make it up with their ink or toner. Danish printer users often think that they must purchase ink cartridges that are more expensive than real caviar, summer truffles and Chanel no. 5. So what does a Danish producer of reconditioned ink cartridges that offers both lower prices and printer warranty do to get the message across? MM Print Supplies chose a press effort from Related as the corner stone to debunk the old myth...
 

About MM Distribution

MM Print Supplies is run by the IT distributor MM Distribution, and their concept is based on collecting used ink cartridges, refilling them at European producers and selling the reconditioned print supplies through MM Distribution’s Danish distributor network.

The level of ambition is high since both companies and private households typically can save between 30 and 45 per cent on ink cartridges. At the same time, the warranty includes not only the ink cartridges but also the printer that they are used with.

Half of the income that comes from selling the collected consumables is donated to the World Wide Fund for Nature, which has currently received over 70,000 DKK.

MM Distribution was founded in 2005 and is located in Viborg.

www.mmps.dk

 

Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

Travel Consul

We are member of the worldwide
PR network Travel Consul.

Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

Case: Mobotix

We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.