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19. December 2011

PR against the monopolistic printer suppliers

Printer manufacturers run a monopoly where they often sell a printer at a loss and then make it up with their ink or toner. Danish printer users often think that they must purchase ink cartridges that are more expensive than real caviar, summer truffles and Chanel no. 5. So what does a Danish producer of reconditioned ink cartridges that offers both lower prices and printer warranty do to get the message across? MM Print Supplies chose a press effort from Related as the corner stone to debunk the old myth...

About MM Distribution

MM Print Supplies is run by the IT distributor MM Distribution, and their concept is based on collecting used ink cartridges, refilling them at European producers and selling the reconditioned print supplies through MM Distribution’s Danish distributor network.

The level of ambition is high since both companies and private households typically can save between 30 and 45 per cent on ink cartridges. At the same time, the warranty includes not only the ink cartridges but also the printer that they are used with.

Half of the income that comes from selling the collected consumables is donated to the World Wide Fund for Nature, which has currently received over 70,000 DKK.

MM Distribution was founded in 2005 and is located in Viborg.


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