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June 16, 2015
A different side of Benidorm
Benidorm was one of the very first charter destinations from Scandinavia in the 1960’s. A lot has happened since then, and therefore Related – as PR representative for Visit Benidorm in Scandinavia – recently invited a group of journalists to experience the modern and chic side of Benidorm.

Benidorm was one of the very first charter destinations from Scandinavia in the 1960’s and has been an evolving beach resort ever since. Today it’s a modern and vibrant destination, a city that is reinventing itself – and its image. 
As PR representative for Visit Benidorm in Scandinavia, Related recently invited a group of journalists to experience a different side of Benidorm – the unknown, chic side of Benidorm. 
The 4 day program included visits to chic and classy restaurants and bars, a jeep tour inland, a boat trip with snorkeling, a visit to the Enrique Mendoza winery, just to name a few of the activities. 
-Benidorm is so much more than just a beach resort, many people don’t realize that. The only limit is your imagination. If you want an active holiday, this is where you will find it and all our hotels are open all year round. Benidorm is fun and surprising, Carola Walls, PR Manager, Visit Benidorm explains. 
Benidorm have both hotels located in the tranquil mountains with spectacular views of the city skyline and the Mediterranean Sea. For tourists that want to stay closer to beach, there are classy options as well.
Through the press trip, the Scandinavian journalists got to experience Benidorm’s many offers themselves and the inspiring press trip already resulted in several articles about the Spanish holiday destination.

About Benidorm

Benidorm is a seaside town in the Spanish province of Alicante. Until the 1960s, Benidorm was a small fishing village; today it is a vibrant tourist destination, known for its hotels, resorts, beaches, skyscrapers, family theme parks and busy nightlife. It has the most high-rise buildings per capita in the world! Benidorm is a very popular holiday destination for families but the number of Senior tourists are growing as well, the climate make it a perfect retreat for senior people in the low season. Water sports and cycling also make it an attractive destination for active holidays.


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