IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

March 26, 2015
Related is appointed to promote benidorm in scandinavia
Benidorm is known for its long city beaches and many skyscrapers. For many years the Spanish seaside city has attracted the British, Dutch, Irish, Germans and Belgians, but now the time has come for the Scandinavians. Related has been appointed to bring the Scandinavian tourists to the Spanish gem on Costa Blanca.

Visit Benidorm has appointed Related as PR agency in Scandinavia, with the aim to raise awareness and change the profile of the destination in Sweden, Norway and Denmark through consumer PR. 

Related’s remit will be to show the hidden gems of Benidorm – the different side of Benidorm that many Scandinavians are not aware of. The destination is well known for its large hotel and beach resorts, but it has so much more to offer. It is a modern, lively, chic destination with attractive roof top terraces, exquisite cuisine, trendy hotels and nightclubs as well as wide range of sport facilities for the active Scandinavian tourists. There are water sports like cable ski and jet ski, and visitors can go snorkeling by the Benidorm caves or take a private boat trip. There are also excellent conditions for bicycle tourists. 
Great Experiences Await the Scandinavian Tourists
Benidorm has something for all ages and interests, whether you are you looking for 5-star resorts, high quality golf courses or travelling as a family, everyone will be able to enjoy themselves.  
- Our image research and latest issue of Travel Image 2015 shows that Spain is the destination with the best image in the Nordics. It is also by far one of the largest outbound destinations from Scandinavia, and has seen an immense growth in Scandinavian visitors in the past years. We definitely believe Benidorm has a great potential to attract more Scandinavians and a new clientele that might not have considered Benidorm before, says Henrik Koch, CEO at Related.
Benidorm is located on the coast of Costa Blanca, and the nearest airport is Alicante with great access from all of Scandinavia.  

About Benidorm

Benidorm is a seaside town in the Spanish province of Alicante. Until the 1960s, Benidorm was a small fishing village; today it is a vibrant tourist destination, known for its hotels, resorts, beaches, skyscrapers, family theme parks and busy nightlife. It has the most high-rise buildings per capita in the world! Benidorm is a very popular holiday destination for families but the number of Senior tourists are growing as well, the climate make it a perfect retreat for senior people in the low season. Water sports and cycling also make it an attractive destination for active holidays.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

Travel Consul

We are member of the worldwide
PR network Travel Consul.

Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

Case: Mobotix

We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.