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August 21, 2015
Cassia Phuket by Banyan Tree Hotels & Resorts appoints Related as PR agency
The brand new hotel residence Cassia Phuket recently appointed Related as its Nordic PR agency. Cassia Phuket will open its doors October 15 in the fashionable integrated holiday resort Laguna Phuket in Thailand. Related will be responsible for the launch in the Nordics, with the aim to create awareness about Cassia Phuket and stimulate bookings.

Related has been chosen to brand Cassia Phuket in Scandinavia and Finland and spread the news about the wide range of facilities and activities offered by this exclusive apartment residence. Related is already well under way with different PR activities to kick-start the upcoming launch. Both Related and the team behind Cassia Phuket are looking forward to the cooperation. 

- We were very impressed by Related’s PR proposal. They have strong expertise in the Nordic market and to have a very good understanding of what we are looking to achieve with our new Cassia brand and the launch of Cassia Phuket, Robert Philips, Director of Sales & Marketing, Cassia Phuket, comments. 

Your new ´home away from home´

Nordic guests can look forward to a luxurious stay at Cassia Phuket where it is possible to create holiday experiences after own personal preferences. The hotel is flexible concerning what the stay involves and how much service it includes. The hotel personnel is available day and night and because of Cassia Phuket´s central location, near key tourist attractions, it is very easy to experience the lovely and exciting surroundings. With a comfortable design and pure style, the hotel creates the perfect possibilities for the guests to relax and enjoy their holiday and each other.   
In the time to come, Related will work hard to put focus on all the qualities, this new hotel concept offers. Hopefully, it will result in Cassia Phuket becoming a favorite travel destination among Nordic Thailand-fans.  

About Cassia Phuket

Cassia Phuket is a 20 minute drive from Phuket International Airport. It is situated within Laguna Phuket, Asia’s first integrated resort in Bang Tao Bay.  It will open with 221 hotel residences, and will expand to 326 with a second tower added by 2017. Facilities include Cassia’s Private Beach (on Bangtao), Chill Chill Spa, Play Play (Kids’ Play Area), Infinity Swimming Pool, Market 23 and Street Bar. Fitness Center and Meeting Space will open in 2017”. Cassia Phuket is a part of Banyan Tree Group that manages and/or has ownership interests in over 35 resorts and hotels, 70 spas, 80 retail galleries; as well as three golf courses in Asia, Morocco and United Arab Emirates.



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