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November 30, 2015
Successful blogger trip to newly opened Cassia Phuket in Thailand
Related recently invited five of Sweden’s most influential bloggers to experience the new luxurious hotel residence Cassia Phuket in Thailand. The blogger trip was a huge success and it has already created a lot of ‘buzz’ around Cassia Phuket on social media.

In November, Related sent five well-known Swedish bloggers and Instagrammers on a three-day blogger trip to Cassia Phuket in Thailand with the purpose of inspiring their followers to visit the newly opened 4 star-hotel residence. 

Among the participants were some of Sweden’s most influential bloggers within health, fitness and lifestyle - including the blogger Annica Englund and the top model Marcelo Peña.
A home-away-from-home experience
The purpose of the trip was to let the bloggers experience everything that makes Cassia Phuket luxurious, new and different, such as the home-away-from-home experience - that is, the opportunity of having a fully equipped “home” instead of just a hotel room, which the hotel residence offers. 
The program also included many exciting activities like horseback riding along the beautiful beach, a boat trip to James Bond Island, a dinner with local dishes served in the sunset on the nearby beach and much more. The participants also experienced Thailand’s beautiful nature, fascinating culture and appetizing culinary traditions. 
Communication directly to the target audience
- By letting the bloggers experience and tell their followers about Cassia Phuket, we are able to reach the target audience of the brand in a very direct way. The bloggers have shared their pictures and experiences from the trip on both social media and their blogs, inspiring other Swedes to hopefully visit the new and funky Cassia too, says Helene Hofverberg, Senior Executive at Related and responsible for coordinating the blogger trip. 
The blogger trip also resulted in extensive ‘buzz’ on social media with around 30 blog posts and 50 Instagram posts about Cassia Phuket. You can read some of the blog posts here, here and here
The pictures above have been taken on the trip to Cassia Phuket and are borrowed from the Instagram profiles of the bloggers Marcelo Peña and My Martens.

About Cassia Phuket

Cassia Phuket is a 20 minute drive from Phuket International Airport. It is situated within Laguna Phuket, Asia’s first integrated resort in Bang Tao Bay.  It will open with 221 hotel residences, and will expand to 326 with a second tower added by 2017. Facilities include Cassia’s Private Beach (on Bangtao), Chill Chill Spa, Play Play (Kids’ Play Area), Infinity Swimming Pool, Market 23 and Street Bar. Fitness Center and Meeting Space will open in 2017”. Cassia Phuket is a part of Banyan Tree Group that manages and/or has ownership interests in over 35 resorts and hotels, 70 spas, 80 retail galleries; as well as three golf courses in Asia, Morocco and United Arab Emirates.



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