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5 June 2006
Related increases Cofman's brand awareness in Denmark and Germany
When looking for a holiday house in Denmark, Cofman is not the first choice for many Danes and Germans. So the company decided to work with Related on a series of press activities aimed at increasing the target group’s awareness of Cofman through articles and forum posts in relevant media.

The long-term goal for Cofman is to be known as the preferred portal for holiday houses in Denmark. In addition to that, the company wished to gain a position where journalists would turn to them as experts for comments on the holiday house market, sales statistics, holidays at home vs. abroad etc.

So far the press activities have been about different themes and tendencies, like forecasts for the next season, which regions the Danes prefer to rent holiday houses in, and how they are spending the Christmas holidays.

PR in Germany
A selection of the press releases was also adapted to the German market and sent out to relevant German media as the German tourists represent a large part of the potential target group. The press activities provided good coverage in business media, local media and specialist magazines in both Denmark and Germany. 



About Cofman Ltd. is a 100 per cent Danish-owned vacation home portal with more than 60,000 vacation homes in Denmark and Europe. In the German market they offer more than 90,000 vacation homes in Europe. Additionally, offers a series of vacation centres in Denmark. More than 150,000 guests book vacation homes through each year.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

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