IT and Technology

We have great experience with PR and communication for all types of IT clients.

Travel and Tourism

We know the travel industry and are experts in tourism communication and PR.

1. September 2009
Color Line brings Norway into focus
A collaboration between the shipping company Color Line and Related will, through a proactive public relations effort, increase the awareness of Norway as an attractive holiday destination.

The shipping company Color Line is the largest carrier of Danish tourists to Norway and they want to attract even more Danish holiday visitors to their Norwegian destinations. That is why Color Line has entered into collaboration with Related, where Related will be responsible for the shipping company’s PR-activities – that is handling everything from the strategic planning process as well as the design and implementation.    

The first item on the agenda has been to devise a PR-strategy ensuring Color Line attains relevant publicity in the media that are important in order to reach the company’s target audience. This includes Danish tourists who should identify Color Line as the leading carrier and supplier of holiday travels to Norway.  

So, the PR-effort will focus on communicating Color Line’s travels, holiday opportunities in Norway and new interesting services through the Danish news and travel media. But the PR-effort will also communicate business oriented news about the activities of the shipping company.

About Color Line

Color Line A/S is Norway’s largest – and one of Europe’s leading – shipping companies. Every year they move more than 4.3 million guests on the company’s six ships on the four international routes between Denmark, Norway, Sweden and Germany.

The shipping company is a subsidiary of Color Group ASA, and has an annual turnover of more than DKK4.5M and more than 3,000 employees throughout the Nordic countries – 160 of them in Denmark. The company was founded in 1990.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

Travel Consul

We are member of the worldwide
PR network Travel Consul.

Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

Case: Mobotix

We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.