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1. September 2009
Color Line brings Norway into focus
A collaboration between the shipping company Color Line and Related will, through a proactive public relations effort, increase the awareness of Norway as an attractive holiday destination.

The shipping company Color Line is the largest carrier of Danish tourists to Norway and they want to attract even more Danish holiday visitors to their Norwegian destinations. That is why Color Line has entered into collaboration with Related, where Related will be responsible for the shipping company’s PR-activities – that is handling everything from the strategic planning process as well as the design and implementation.    

The first item on the agenda has been to devise a PR-strategy ensuring Color Line attains relevant publicity in the media that are important in order to reach the company’s target audience. This includes Danish tourists who should identify Color Line as the leading carrier and supplier of holiday travels to Norway.  

So, the PR-effort will focus on communicating Color Line’s travels, holiday opportunities in Norway and new interesting services through the Danish news and travel media. But the PR-effort will also communicate business oriented news about the activities of the shipping company.
 

About Color Line

Color Line A/S is Norway’s largest – and one of Europe’s leading – shipping companies. Every year they move more than 4.3 million guests on the company’s six ships on the four international routes between Denmark, Norway, Sweden and Germany.

The shipping company is a subsidiary of Color Group ASA, and has an annual turnover of more than DKK4.5M and more than 3,000 employees throughout the Nordic countries – 160 of them in Denmark. The company was founded in 1990.

www.colorline.dk
 

 

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