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22 September 2010
High Season for Color Line Marketing
Summer is over, autumn is here, and the next big break for many Danes is this year's skiing holiday. In other words, this is the peak period for booking of trips to Norway and hence the peak season for winter marketing at Color Line, which is the largest provider of holidays to Norway.

Related and Color Line has just released yet another version of the company's electronic newsletter. This edition focuses on deals and discounts on ski holidays and how to behave when you want the smallest children to learn to ski. The newsletter is the latest in a series of Color Line's many newsletters - the first was issued in autumn 2008, when Color Line initiated their collaboration with Related.

Satisfaction among the readers
Since the launch of the first newsletter Color Line's mail database has grown explosively, and it shows that there is interest among the Danes to receive regular news about good deals, destinations, tips and other news from the North Jutland shipping company.

In the newly released newsletter there will be an online reader survey to determine what readers like best in the newsletter - and what they'd like to read more about. A similar study was carried out eighteen months ago, and it showed that readers were pleased with the newsletter and its content. The goal of the new study is to compare the results from the two studies and use them for a further development of the newsletter to make the content even better.

See the newsletter here (NB: In Danish)


About Color Line

Color Line A/S is Norway’s largest – and one of Europe’s leading – shipping companies. Every year they move more than 4.3 million guests on the company’s six ships on the four international routes between Denmark, Norway, Sweden and Germany.

The shipping company is a subsidiary of Color Group ASA, and has an annual turnover of more than DKK4.5M and more than 3,000 employees throughout the Nordic countries – 160 of them in Denmark. The company was founded in 1990.


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