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21 August 2008
Corporate profile brochure and PR for luxury spa breaks at Comwell Kellers Park


The working relationship between Comwell Kellers Park and Related started through the WellCome project, where Medieministeriet handled all PR activities. In continuation of the launch of the WellCome project the hotel needed a brochure about their unique spa designer concept, which was included in the WellCome Supreme package. 

A stay at Comwell Kellers Park is one of the most magnificent experiences that Denmark has to offer in wellness and personal luxury. Here you can have your own personal spa designer, who follows and guides you before, during and after your stay at the hotel, and your stay is tailored exactly after individual needs and expectations in terms of treatments, activities and meals.

The new brochure is put together in order to explain the concept and to tempt people to give themselves three days of personal luxury in exquisite surroundings. The making of the brochure itself went very fast. After a short briefing by telephone, the text was produced and approved in order for Comwell’s own graphic designer to do the layout for the brochure.

A press release was written about the concept, and media lists with focus on lifestyle magazines were created in order to reach the right target groups. The press release will be sent out when the concept is launched in order to support the marketing activities.

 

About Comwell

Comwell owns and runs hotels, spas and conference centres throughout Scandinavia.

Comwell introduced the conference centre concept to Denmark in 1969 under the name of Scanticon, and in 1992 Comwell brought the concept to the rest of Scandinavia. Since May of 2002 the company has been known in the Nordic countries as Comwell.

Comwell has a total of eleven hotels in Denmark and two in Sweden.

www.comwell.dk
 

 

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