IT and Technology

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Travel and Tourism

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August 29, 2016
Related wins Dubai contract
During the summer months Related added some great travel destinations to their client list. The latest was Dubai Tourism

This Summer Related expanded their client portfolio. The latest – and biggest – star in the portfolio is the desert state Dubai who have chosen Related as their representative in the Nordic countries, meaning that Related will now handle Dubai’s PR, marketing and sales activities in Denmark, Norway, Sweden and Finland. The goal is to brand Dubai as an attractive travel destination for both couples and families which offer memorable experiences for every age, year-round sunshine, and short flights with no jetlag.

- We are very proud to have signed the contract with Dubai as it is one of the biggest tourism contracts on the Nordic market.  We will continue the activities which the tourism board completed last year in the Nordics but will also explore and develop new ideas and possibilities. Dubai has great ambitions for the Nordics and we will support the tourism board’s goal to reach 20 million visitors in 2020, says Henrik Koch, CEO, Related.

About Dubai Tourism (DTCM)

The Department of Tourism and Commerce Marketing (DTCM) is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. They also market and promote the emirate’s commerce sector, and are responsible for the licensing and classification of all tourism services, including hotels establishments, tour operators, travel agents, and all other tourism services.


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Travel Image

Which destinations have the best image among the Nordic Tourists. Where do the families prefer to go? And what about the Swedes? Get your answers here!

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Case: Dubai

We manage all branding activities for Dubai Tourism in the 4 Nordic countries.

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We plan and coordinate all PR activities for Mobotix in the Nordic and Baltic countries.