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October 21, 2013
Related will be doing PR for Ethiopian Airlines
Related will now be in charge of Ethiopian Airlines' PR activities in Sweden and Norway. Ethiopian Airlines is Africa's fastest growing airline and has flown between Stockholm and Addis Ababa in the last 10 years. Thus, the route is one of Scandinavia's best connections to Africa and the rest of the world.

-Since we started the Stockholm flight route in 2003, Ethiopian Airlines transported approximately 160,000 passengers from Arlanda. Our goal for the season is to increase sales by 12-15 %. First and foremost this concerns holiday tourists since Ethiopian Airlines flies to many attractive destinations like Kilimanjaro, Zanzibar and the Seychelles, says Bruck Alemtaye, Country Manager at Ethiopian Airlines in Sweden.

With multiple awards in 2013, the goal seems to be well within reach. In particular, Ethiopian Airlines has been honored for its rapid and profitable growth with an "Airline Strategy Award for Regional Leadership 2013" in London. In addition, the company's excellent service won awards. This year the Ethiopian Airlines took home the award as "Best Airline in Africa for Staff Service” and the passengers choice award as "Best Regional Airline in Africa " in the United States.

-The fact that Ethiopian Airlines has been awarded best airline in Africa by passengers in the United States, is a huge motivation for us. It is definitely something we want to achieve in the Nordic market as well, "says Account Manager at Related, Hanna Johansson, who will lead the Ethiopian Airlines account.

About Ethiopian Airlines

Ethiopian Airlines (Ethiopian) is Africa's fastest growing airline. Since the company was founded in 1946, Ethiopian has become one of the continents leading carriers, unrivalled in Africa for efficiency and operational success, turning profits for almost all the years of its existence.

For 10 years, the renowned airline has flown from Stockholm to Addis Ababa. The route is one of Scandinavia's best gateway to Africa and the rest of the world.

Since December 2011, Ethiopian Airlines was a member of Star Alliance, which provides passengers with an opportunity to earn EuroBonus points that can be redeemed on any alliance member airlines.

With 17 domestic and 76 international destinations on five continents, Ethiopan commands a lion's share of the pan-African network for transport and freight charges. The company's fleet includes ultra modern and environmentally friendly aircraft such as the Boeing 787, Boeing 777-200LR, Boeing 777-200LR Freighter and Bombardier Q 400.


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