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11 February 2010
Newsletter is to bring Danes to Norway

The Norwegian tourist organisation Innovation Norway is dedicated to bringing more Danes to the Norwegian holiday destinations. In addition to the large website, one of Innovation Norway’s means to giving the many Danish skiers and summer vacationers an even greater preference for our Nordic brother country is the Innovation Norway newsletter, which offers updates about exciting news from the destinations and talks about the new experiences that are waiting for the guests.

In order to focus their energy on their other tasks, Innovation Norway uses Related as a constant sparring partner and copyeditor for the newsletter. Related provides editorial sparring in relation to choosing the best news stories, in order to produce a newsletter that speaks to a broad audience. Related then produces the all the texts for the newsletter based on these choices.


About Innovation Norway

Innovation Norway is a global organisation with its headquarters in Oslo. The organisation offers services and programmes intended to promote Norway as a travel destination and contribute to developing the districts and increasing innovation in trade nationwide.

Innovation Norway has eighteen offices in Norway and more than 30 offices in countries around the world.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

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