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3 July 2009
Related finds test pilots for Innovation Norway

During the summer of 2009 Related was behind a PR campaign for, the official travel channel for Norway. Under the headline “Be a test pilot and experience Norway for free” Innovation Norway has been searching for curious Danes to test and document their experiences in the Norwegian summer country. 

There are three steps to the PR project – launch, round-off and follow up – and it supports Innovation Norway’s own print ad campaign. The goal is to gain editorial coverage in the Danish news media.


About Innovation Norway

Innovation Norway is a global organisation with its headquarters in Oslo. The organisation offers services and programmes intended to promote Norway as a travel destination and contribute to developing the districts and increasing innovation in trade nationwide.

Innovation Norway has eighteen offices in Norway and more than 30 offices in countries around the world.


Extensive Report - Buy Here!

This report (188 pages) exposes the Nordic travellers' outbound behaviour, including travel habits, spending and preferences in relation to holiday type, destination, accommodation, transportation and booking. Get your copy here!

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