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April 10, 2015
Related to run Brand PR Campaign in Scandinavia for Ocean Club Marbella
Ocean Club Marbella and its lead PR agency Lotus UK in London are to run an international brand PR campaign across Europe. The Danish travel and tourism PR agency Related has been appointed to handle the Scandinavian part of the campaign.


Related will work in close partnership with Lotus UK in London with the aim to reinforce the core brand messages of Ocean Club through creative PR campaigns and brand partnerships.

Located in the heart of Puerto Banús in Spain, the privately owned Ocean Club is a beach side venue offering customers a seductive mix of the classic beach club concept combined with modern style, energy and sophistication. 
 
A Summer of Luxurious Entertainment
Ocean Club offers guests an innovative and entertaining summer programme filled with glamourous events. Furthermore, the club includes its own renowned restaurant with an excellent menu featuring a fusion of classical French, Asian and Mediterranean dishes, working with leading luxury brands. 
 
Henrik Koch, CEO and partner at Related, comments, “Ocean Club is a modern beach club with a strong appeal in our markets. We are delighted to be working with Lotus UK and adding Ocean Club to our client portfolio.” 
 
Knowledge and Professionalism 
Related will be adding exclusive guests to the guest list at the opening event, which takes place on May 1st 2015. Further in the campaign, the Danish PR-agency will bring a proactive press office, press release calendar highlighting events and artists as well as partnerships and events.
 
Lotus UK will be leading the campaign, with the aim to differentiate Ocean Club from its competitors and thereby emphasise the core brand messages. The campaign will be managed by Related in Scandinavia and TMI in Amsterdam. 
 
Thierry Jacobs, director of Ocean Club concludes, “We appointed Lotus UK & Partners because of the teams’ understanding of the core elements of our luxury beach club concept as well as their enthusiasm, reputation and professional approach.”
 
The new account will be managed by Helene Hofverberg, Senior Executive at Related. 
 
For more information on Ocean Club Marbella:
 

About Ocean Club Marbella

Ocean Club is an exclusive beach club situated in the heart of Puerto Banús in Marbella, Spain. It spans over 9000 square meters towards the sea and across the beach. Guests can relax and drift away on the golden sands, chill out in the seawater filled infinity pool, or relax on one of Ocean Clubs signature round white leather beds. The Spanish beach club has its own VIP zone, massage zone, designer shop, beauty salon and renowned restaurant serving Spanish fusion cuisine. 

www.oceanclub.es

 

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