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November 24, 2016
American travel destination focuses on PR in Scandinavia
We are busy at Related at the moment – but we still have time to be delighted that The Beaches of Fort Myers and Sanibel have been added to our client portfolio.

After a long-lasting race for the sunny destination, Lee County Visitor & Convention Bureau, also called The Beaches of Fort Myers and Sanibel, chose Related as the agency responsible for their PR, trade and marketing in Scandinavia. The main goal is to increase the awareness and the number of Scandinavian visitors in the southwest region of Florida.

- When Related gave us the offer, we were sure that the cooperation would go well. We are convinced that Related can strengthen our present positioning in the market and increase the awareness of our authentic beach destination in Florida. The Scandinavian market has a great economic meaning for the region, as our international guests often stay for longer periods of time and spend more money. Our goal is to expand our present success and in that way attract an even bigger crowd from Scandinavian, says Tamara Pigott, managing director for Lee County Visitor & Convention Bureau.

Related is ready
In the preliminary work phase for The Beaches of Fort Myers and Sanibel, Related made trade lists, media lists and has already prepared next year’s activities.

- We are looking forward to our cooperation with Lee County Visitor & Convention Bureau. We want to promote The Beaches of Fort Myers and Sanibel through creative marketing, PR and sales activities. Florida is an attractive destination with many international visitors, world known beaches, and great commitment to the nature and wildlife. Together with the locals’ relaxed way of living, The Beaches of Fort Myers and Sanibel is the perfect destination for vacation, says Henrik Koch, managing director at Related.

About The Beaches of Fort Myers and Sanibel

The Beaches of Fort Myers & Sanibel is located in southwest Florida and known for their long, white beaches and beautiful nature. In cooperation with Lee County Visitor & Convention Bureau, Related represents the destination in Scandinavia and manage all marketing, sales and PR activities in Denmark, Sweden, and Norway.


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