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15. august 2012
The Danes flock to Croatia
Related is helping Croatia with handling PR and travel trade. The effort has resulted in great publicity, and this may be one of the reasons why many more Danes choose to go to Croatia.

If you've been on holiday in Croatia this year, you're far from the only one. Danish tourists flock to the country this year. According to the official figures from Visit Croatia the number of Danish visitors in Croatia has raised by 19 percent in the first seven months of 2012 compared to the same period last year. And the number of Danish overnight stays increased by 17 percent. 

Related is responsible for all Croatian PR and assists with travel trade – i.e. fair representation, events, setting up new sales channels, etc. - in Denmark, and further more we act as a tourist office which serve Danish tourists who may have questions about Croatia. Therefore we are of course delighted that things are going well for our good customer. 

New flight to Croatia
Our work has helped to profile Croatia both to travel agents and the media. The press coverage of the holiday paradise in the Balkans has been quite extensive and positive. Editorial coverage has as we all know significantly higher credibility than advertising, and many people take this as a starting point for their decisions, including choice of holiday destination. Therefore, we believe that we have a small share in the progress.

Additionally, a new air route between Billund and the coastal city of Zadar has been essential. The air route opened in March this year, and it is the first direct flight from Jutland to Croatia. In other words, it has become easier for many Danes to go on holiday in Croatia.

A good story about Croatia
When the Danish tourists are asked why they choose to spend their holiday in Croatia, they particularly point at the pleasant climate, the rich culture and the low price level in Croatia. This is the same unique selling points, we work with when we communicate on behalf of Croatia. 

A total of 71,929 Danes visited Croatia in the first seven months of 2012, and they accounted for almost 540,000 overnight stays in Croatia. 

About The Croatian National Tourist Board

The Croatian National Tourist Board is a tourist board formed for the purpose of promoting Croatia, furthering tourism in the country and enhancing the reputation of Croatia.

The main office is located in Croatia. The Danish office works under the Scandinavian office in Stockholm. The Croatian National Tourist Board is represented in more than eighteen countries.


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