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3. March 2011
There is something about Croatia
66,112 people chose to spend the last weekend in February dreaming of warmer skies at Denmark’s largest holiday fair “Ferie for alle” in Messecenter Herning. Related's Mia Nielsen was guiding and helping tourists at the Croatian stand as well as giving useful tips and travel ideas to the numerous travel journalists who use the fair as inspiration.

The Croatian Tourist Board had a huge stand at the fair and the 20 visiting Croatians needed their immense knowledge of the country to inspire the curious and inquisitive tourists. 

- The Croatians bring along a lot of knowledge and they describe the country and the travel possibilities very well but unfortunately only in English. So it meant a lot to them to have a Dane at the stand that they could bring in whenever there was a language barrier. Especially on Friday, where the senior citizens got the admission at half price, it was a great advantage that I was there as Danish-speaking. We gained a lot on that says Mia Nielsen who on a daily basis manages all the press work and tourist contact in Denmark on behalf of The Croatian National Tourist Board.

The Danes are crazy about Croatia
Ekstra Bladet, a Danish news paper, reported back from the fair on Saturday. They ran a story about how the Danes want to travel to Croatia.  

- The Danish fairs are an excellent opportunity to talk to some of the travel journalists. A lot of them are present at the fairs so if you want to use the media as a branding tool for your country, then you have to be at the fairs states Mia who sends about 15 Danish travel journalists on a press trip to Croatia every year.

About The Croatian National Tourist Board

The Croatian National Tourist Board is a tourist board formed for the purpose of promoting Croatia, furthering tourism in the country and enhancing the reputation of Croatia.

The main office is located in Croatia. The Danish office works under the Scandinavian office in Stockholm. The Croatian National Tourist Board is represented in more than eighteen countries.


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