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26. June 2013
Egypt aims to speed up tourism through a ministerial visit and press conference
The Egyptian Minister of Tourism visited Scandinavia for the first time, and Related was involved in arranging a press conference for the Minister and the entire Nordic travel industry at the TUR fair in Gothenburg, Sweden.

As part of a new and enhanced marketing strategy in the Nordic region, the Egyptian Minister of Tourism, Hisham Zaazou, visited the Swedish TUR exhibition, held in Gothenburg in April. The highlight was the press conference entitled, "The New Egypt" where the destination, among other things, presented its wish to double the number of inbound tourists within the next decade.

85 journalists and tour operators met the Minister
Egypt is one of the world's oldest civilizations, and the country attracts tourists from around the world as you can  experience both ancient treasures and enjoy the holiday life on the beach. Therefore, the press conference with the Egyptian Minister attracted many journalists and professionals from the travel industry. 85 participants from TV, travel media and travel agencies had gathered for an update about Egypt as a tourist destination.

Related was in charge of the preliminary work: the planning and arrangement of the press conference and the subsequent reception – and to invite the many participants who came from all over Scandinavia. Among other things, the work resulted in a live interview with the Minister for the Swedish channel TV4.

In addition to the press conference, Egypt also had the opportunity to present the country's tourism potential at its exhibition stand at the TUR fair housing 90 countries and 500 exhibitors in total. The Egyptian stand was well attended during the exhibition, and the visitors were generally keen to rediscover the popular destination.

About The Egyptian Tourist Office

The Egyptian Tourist Office is a tourist organisation that was founded in order to brand Egypt to Danish tourist and hereby increase the awareness of the country as a holiday destination.

In the Nordic countries, Egypt is represented through the Nordic head office in Stockholm that works together with local PR agencies to strengthen Egypt’s image in the respective countries.


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