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24. October 2011
Related is going to brand Egypt in Denmark
Related has recently signed a contract with the Embassy of Egypt’s Tourist Office on all PR work in Denmark for the next year. Egypt has long been represented in Denmark but wanted a new strategy for how they should brand themselves to Danish tourists.

-We took over the customer on 1. October and are still in the research phase where we are trying to get an overview of Egypt’s history in the media and travel industry. In November we are going to meet the representative at the Scandinavian office and present them with our plans for how we will put the positive stories about Egypt on the agenda. Video press releases and the social media platforms are among the channels that we want to make use of in order to heighten the awareness of Egypt among the Danish tourists, says Mette Louise Ohana, PR Consultant at Related.

The Egyptian Tourist Board is the third tourist board that Related will be representing on the Danish market along with the Croatian National Tourist Board and The Dominican Republic.

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